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Allied Announces Partnership with ESL for PAX Australia 2023

Allied Announces Partnership with ESL for PAX Australia 2023
Sep 29, 2023

Melbourne, Australia - PAX Australia, one of the premier gaming conventions in the Southern Hemisphere, is set to become even more enthralling. Allied, a leading force in global gaming, has announced a collaboration with the Esports League (ESL) for the forthcoming 2023 edition of PAX Australia, which will kick off next week.

PAX, which stands for Penny Arcade Expo, has been an epicenter for game enthusiasts, offering a mix of panels, demos, and tournaments. With Allied's expertise in gaming hardware, software, and content, coupled with ESL's reputation for organizing top-tier esports competitions, attendees are in for an unparalleled gaming experience.

"Joining forces with ESL for PAX Australia is a dream come true," said Paul Hellmrich, SVP of Global Partnerships at Allied. "We're marrying the best in gaming tech with the best in esports competition. Expect this to be the most memorable PAX yet."

This partnership will see an enhanced gaming zone, where attendees can experience the latest Allied gaming rigs and peripherals while watching or participating in ESL-organized tournaments. The lineup of games for the competitions has not been disclosed yet, but insiders suggest a mix of popular titles across genres.

Graeme Du Toit, Head of Sales and Marketing ESL Oceania, shared his excitement, saying, "We've admired Allied's work for years. Their tech and supreme gaming builds It's a match made in gaming heaven. PAX attendees are in for a real treat."

For those who cannot attend PAX Australia in person, both Allied and ESL have hinted at live-streamed content, ensuring fans worldwide can be part of the action. Details on the streaming platforms and schedules will be released in the days leading up to the event.

PAX Australia 2023 will take place at the Melbourne Convention and Exhibition Centre from October 6th to 8th. Tickets are selling out fast, so attendees are advised to secure theirs quickly to avoid missing out on this historic partnership.

For more information, visit the official PAX Australia website or the Allied and ESL official pages.