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NEWS
ABOUT US






ABOUT ALLIED

PC GAMING IS IN OUR DNA.

Allied is a world-leading PC gaming brand founded by gamers and technologists alike.
Our management team founded and grew Alienware and Origin PC in Asia Pacific. Our assembly crew, product development team, customer service reps and content creators, are gamers.
Harnessing all that passion and experience, using everything we’ve learnt, and fuelled by a burning desire to do things better, we created Allied, a brand with one simple goal: to make PC gaming accessible to everyone.

To Change The Game.




OUR HISTORY

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MANAGEMENT TEAM

Aron Saether-Jackson

Co-Founder & CEO

Aron has been a major player in the Asia Pacific PC industry for more than 2 decades. Aron has founded and grown several leading brands in Asia Pacific including Alienware & Origin PC. Aron specializes in new market and product development, sales, marketing, and strategic partnerships.

Ricky Saether-Jackson

Co-Founder & COO

Ricky brings significant managerial and operational expertise from Chief Operations Officer roles with Origin PC Asia Pacific, Saether-Jackson Luxury Yachts Australasia and Allied (global). He manages Allied's purchasing, business-critical supply chains, and facility development.

Sherry Tsai

CIO

Sherry has built her career on solving problems through innovating, forward-thinking, and turning can’t into can. With over two decades experience in building technology companies Sherry has worked in the space to turn ideas into tangible assets, in senior leadership roles with companies including IDOT, VIA, HTC, Alienware and Allied.

Luke Flesher

SVP Sales & Marketing, Global

Luke has well over 15 years of experience in sales, marketing, public relations, brand and operational management for brands such as THQ, Porsche, Ernst & Young, Alienware Asia Pacific, Origin PC Asia Pacific, and Allied. He oversees the sales, marketing, creative and product development teams.

Mark Carter

CFO

Mark has spent almost twenty years focused on financial management and business development for early stage startups through to established enterprises, to ensure sustainable, scalable growth. He is responsible for leading Allied’s capital strategies, overseeing budgets across departments and steering the company’s global expansion.








WHY CHOOSE ALLIED

CHANGE THE GAME.

From our initial product design, customer-centric decision making like including premium extras and RGB everything in every PC as standard, the way our PCs are built, tested, packaged and transported, through to our lifetime local customer support commitment and environmentally responsible business practices -- we simply do it better.
We want you to be proud of the brand we’ve built, the product you’ve purchased and the community of Allied gamers you’ve joined. 
We want you to experience that rush, from hitting Buy Now, unboxing your new rig, and every time you boot up. 
And we want you with us, for life.
Tweak Town PC Gamer Gaming Aus








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PREMIUM SERVICE

We've got your back.

We stand behind our products and our customers, for the long haul. Backed by lifetime local customer support, our products are built to last. And if they don’t, we’ll make repair or replacement a dream, not a nightmare.

Allied is proud to partner with Compnow to deliver a network of authorised repair centres in most major Australian capital cities, as well as industry leading no-cost, return-to base warranty on warrantable faults on all our products.
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PREMIUM SUPPORT

For the journey.

Our in-house customer service team are passionate enthusiasts, who know PC gaming and our products back to front, left to right, upside down and inside out. Whether you want to know which PC will deliver the frames you want in the games you love, what delivers the best bang for buck, or something a little (or a lot) more technical, this is what we love to do.

PREMIUM PRODUCTS

The best in the business.

Working closely with industry titans like NVIDIA, AMD and Intel, each component in an Allied PC has been carefully curated. We hand-pick our component-level partner brands to deliver maximum performance, longevity, aesthetic, and value.

If it bears the Allied name, it's good to go the distance. 







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OUR INDUSTRY PARTNERS

THE INDUSTRY’S #1 CHOICE FOR SIGNATURE CUSTOM COLLABS.

When AAA publishers and household-name brands need one-of-a-kind, no-expense-spared, maximum-impact signature builds to promote their biggest games and events, they call Allied.

And boy, do we come up with the goods.
MW3 ZOMBIES
MW3: ZOMBIES
Drawing inspiration from the deep Zombies lore within Call of Duty, we created the ultimate weapon: the Allied M.O.A.B: Aetherium Edition.

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WOW
WORLD OF WARCRAFT
We partnered with Blizzard to bring you this Hardline dream machine - a force to be reckoned with in Azeroth and beyond.

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AC Mirage
ASSASSIN'S CREED: MIRAGE
To celebrate the release of Assassin's Creed: Mirage, we partnered with Ubisoft to create this incredible custom PC.

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STARFIELD
STARFIELD
In partnership with Bethesda, we created this 1-of-1 Starfield Edition Allied M.O.A.B to celebrate the release of Starfield.

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DIABLO
DIABLO IV
We partnered with Blizzard to bring you this custom Diablo IV themed Patriot, fit for the fiercest Barbarian, Rogue, Sorcerer, Necromancer, or Druid.

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CULTURE KINGS
CULTURE KINGS
In partnership with Culture Kings, we've supplied multiple limited edition PCs for customers to win in their Sharpshooter competitions.

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DOMINOS
DOMINO'S
Thanks to Domino's, we were able to give away this incredible fully custom Domino's themed Allied PC.

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THE FINALS
THE FINALS
In honour of The Finals Season 2, we created this insane custom The Finals themed PC!

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TRUSTED TO DELIVER BY THE BIGGEST NAMES IN TOWN.

When world-class digital artists, game developers, environmental engineers and educational institutions seek us out, needing bullet-proof, high-performance, expertly crafted and professionally supported rigs, that’s precisely what we deliver. 







OUR RETAIL PARTNERS

SOLD IN THE PLACES YOU LOVE TO SHOP, ALLIED IS A BRAND YOU CAN TRUST. 









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OUR VISION:

To be the world's premier PC gaming brand.
That brand is built on three core values:
Passion, Precision, and Pride.

PASSION:
In everything we do. Sure, if you’re an enthusiast with the time and motivation to build your own rig, you could build it yourself, for less – that’s true of any system builder. But if you’re not, or if you can’t, or if you would rather your gaming PC be assembled, tested and supported by a team whose passion and excitement matches your own, we’re the ones for your next PC.
PRECISION:
You’ll get the best quality, best performing components, in a gaming PC the equal of anyone, anywhere in the world. Superior pre- and post-sales support, delivered by passionate professionals based here in Australia.
PRIDE:
We love what we do, and every decision we make is laser-focused on your experience with the Allied brand. We collaborate with the biggest names, make the hottest products, create the most awesome content. We're also proud to be an inclusive, diverse, multicultural and multi-faith workplace, and wouldn't have it any other way
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SUSTAINABILITY.

Did you know that all of Allied’s facilities around the world are 100% powered by self-generated green power, combining solar, battery and thermal hydro/battery-powered manufacturing plants? 
Today in partnership with the Phoenix Society, Allied recycles 80% of the products we produce. We are constantly improving our manufacturing processes and products’ design to decrease our carbon footprint, with the goal of becoming a zero impact brand by 2030.  








TECH CHANGES. WHY CAN'T YOU?

One of the great things about the PC gaming industry is that advances in technology always land here, first. But what if you’ve just dished out for the latest and greatest, only for the latest-er and greatest-er to suddenly drop…and you really want it? What do you do with a processor or graphics card that’s been superseded? Your options have always been pretty limited, until now.
Now, you can get paid to upgrade.

Whichever PC you’ve purchased from us, we’ll take back from you, and give you credit towards your next upgrade. So you can buy an Allied Gaming PC secure in the knowledge that, when the time to upgrade comes, you’ll get back what you put in, and so will we. Feel the flow, Happy. Feel it. It’s circular.







READY TO GO?

EXPLORE OUR MODELS

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The Stinger

Offering uncompromising performance in a compact steel case with striking front panel, the Allied Stinger packs a whallop in every place it really matters.

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The Patriot

The versatile Allied Patriot is a quadruple-threat, offering style, functionality, performance and value that's impossible to ignore.

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The M.O.A.B

There's nothing subtle about the Allied M.O.A.B, and that's by design. Every aspect - its sheer size, weight, and presence - is intended to shock and awe.







ADDED TO CART!

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